Users will soon have a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the service disclosed that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This development aligns with a rise in content created by AI, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing content creators on a competing service only show clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for inferior, mass-produced content that is often absurd or bizarre.
Based on user feedback that a lot of users like content created using AI tools, including digital art to science explainers, and we want to give people the option to increase or decrease of that, based on their own preferences,” stated a company executive.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its network identified as artificially created. Overall, more than 100 m pieces of content are submitted to the app every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the amount of artificial media they view by accessing the “manage topic” option in the application and selecting the AI content topic. Further subjects that are already be modified under the filter encompass politics, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules mandate users to tag convincing AI-made content, and it prohibits dangerous fake videos of public figures or crisis events. Any believable artificial content that is not labeled can be removed under its terms of service.
In addition, the platform will henceforth apply an artificially created watermark to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This step is intended to stop users from trying to bypass the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2m educational fund for professionals and groups to produce informative material about using AI responsibly. This project will benefit non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The platform has justified its safety measures, amid debate over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is planning to eliminate 439 jobs in its content moderation division in London, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but automated tools can shield workers by removing the most distressing content before it gets reviewed by staff. The company stated a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
